Emily Blacksell

Royal Marsden Private Care: Kara

Emily and the EB Productions team create impactful films designed to amplify messaging for brands, charities, institutions and organisations above the market clamour and roar. What unifies these projects, is an emphasis on seeking out the authentic, human story within each - often elevating those small moments that have the capacity to speak volumes.

Patient, Kara Miller

THE ROYAL MARSDEN PRIVATE CARE, ‘LIKE NO OTHER’ CAMPAIGN: “KARA’S STORY” 2025

Commissioned to produce 2 ads as part of The Royal Marsden Private Care’s “Like No Other” campaign: one consumer orientated, and one, brand focused, alongside a collection of social media cuts to help drive campaign activity around their 5 core messaging strands of Quality, People, Research, Care and Reputation.

The aim was to produce a high-production value suite of films that would dynamically communicate The Royal Marsden Private Care’s USPs in compelling and inspiring ways. Featuring personal testimony from a real RMPC patient, Kara Miller, and her surgeon, Mr. Rasheed, the ads are 100% authentic in communicating the patient experience and clinical outcome.

The quality and authenticity of the films has led to greater engagement with content and translated into substantially increased patient referrals, further positioning The Royal Marsden Private Care as a distinctive national and global leader in oncology.